Benefits
The Applied AI in Business program is integrated into business administration programs, particularly MBA and DBA.
Program in detail
In today’s fast-evolving digital landscape, AI is transforming the way businesses operate, innovate, and grow. The Applied AI in Business course equips professionals with the knowledge and skills needed to harness AI for strategic advantage.
Course Objectives
By the end of this course, participants will:
- Understand key AI concepts and how they apply to business development.
- Learn how AI enhances decision-making, marketing, sales, operations, and customer engagement.
- Gain hands-on experience using AI tools for data analysis, automation, and business intelligence.
- Develop a practical AI strategy for business growth.
Week 1: Introduction to AI in Business
Topics Covered
- What is AI? Understanding Machine Learning, Deep Learning, and Generative AI
- Evolution of AI and its impact on businesses
- AI-powered business transformation across industries
- Case studies: Google, Amazon, and Tesla
Practical Exercise
- Explore AI-powered business tools (Google AI, IBM Watson, ChatGPT for business)
- Analyze a business case study where AI transformed operations
Key Takeaways
- AI basics and terminology
- Identifying AI opportunities in business
Week 2: AI for Market Research & Customer Insights
Topics Covered
- AI-driven consumer behavior analysis
- AI in market trend prediction
- Sentiment analysis and customer segmentation
- Tools: Google Trends, IBM Watson, ChatGPT for market research
Practical Exercise
- Conduct AI-powered sentiment analysis on customer reviews using free AI tools
- Use AI-based market research tools to identify industry trends
Key Takeaways
- Leveraging AI for data-driven customer insights
- Understanding AI-powered market research techniques
Week 3: AI in Sales & Marketing Automation
Topics Covered
- AI-powered content marketing & SEO (ChatGPT, Jasper, Copy.ai)
- AI-driven lead generation & CRM automation (HubSpot, Salesforce AI)
- Personalized customer experiences with AI (chatbots, recommendation engines)
Practical Exercise
- Implement an AI chatbot for customer service
- Use an AI-driven tool to generate a marketing campaign
Key Takeaways
- How AI automates and enhances sales and marketing
- Hands-on experience with AI marketing tools
Week 4: AI for Business Decision-Making & Strategy
Topics Covered
- AI-powered data analytics and visualization (Power BI, Tableau)
- AI in financial forecasting and risk management
- AI bias, fairness, and ethical considerations
Practical Exercise
- Analyze business data using AI-driven analytics tools
- Evaluate ethical considerations in AI business applications
Key Takeaways
- AI for data-driven business strategy
- Responsible AI implementation
Week 5: AI in Operations & Process Optimization
Topics Covered
- AI-driven process automation (RPA, workflow automation)
- AI in supply chain & logistics (predictive maintenance, smart warehouses)
- AI-powered inventory & demand forecasting
Practical Exercise
- Implement an AI-based automation workflow in business operations
- Use an AI tool to optimize a supply chain process
Key Takeaways
- How AI enhances efficiency and reduces costs
- Hands-on implementation of AI process automation
Week 6: AI Implementation & Future Trends
Topics Covered
- How to develop an AI strategy for your business
- Choosing the right AI tools and platforms
- Overcoming AI adoption challenges
- Future trends: AI, blockchain, and IoT for business
Practical Exercise
- Develop a business AI strategy proposal
- Group presentation: AI-powered business case study
Key Takeaways
- Practical steps for AI adoption
- Understanding the future of AI in business
Final Project: AI Strategy for Business Development
- Students create and present an AI implementation plan for a business.
- The project will integrate knowledge from all modules, demonstrating AI's impact on decision-making, automation, and growth.
Recommended Tools & Resources
- AI Tools: ChatGPT, Google AI, IBM Watson, Power BI, Tableau, HubSpot AI, Salesforce AI, Jasper
- Books:
- AI Superpowers by Kai-Fu Lee
- The AI Advantage by Thomas H. Davenport
- Prediction Machines: The Simple Economics of Artificial Intelligence by Ajay Agrawal
- Online Platforms for AI Learning: Google AI Learning Lab, SIMI Swiss, Swiss Diploma, Swiss Polytechnic, MIT AI Business Strategy
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SIMI Swiss is the first higher education institute in Zug, Switzerland, and the owner of the AI Institute of Switzerland.
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