Digital Business Basics

• Unit 1: Introduction to Digital Business – Understanding the fundamentals, advantages, and challenges of digital business.
• Unit 2: Operating a Digital Business – Developing a business roadmap, creating a business plan, and learning from real-world insights.
• Final Project & Certification – Applying learned concepts in a practical business strategy project and earning certification.

Lesson 1: Foundations of Digital Business

• What is a digital business?
• Differences between traditional and digital business models
• Key characteristics of successful digital businesses

Lesson 2: The Advantages of Going Digital

• Benefits of digital business (cost-effectiveness, scalability, and global reach)
• How digital businesses outperform traditional businesses
• Case studies of companies that successfully transitioned to digital

Lesson 3: Challenges of Digital Business

• Cybersecurity risks and data privacy considerations
• Managing competition and differentiation in saturated markets
• Common financial and operational pitfalls

Lesson 4: Roadmap to Digital Business Launch

• Step-by-step guide to launching a digital business
• Choosing the right digital business model
• Legal and financial considerations for online businesses

Lesson 5: Business Plan

• Essential components of a digital business plan
• Revenue models and monetization strategies
• Digital marketing and customer acquisition

Lesson 6: Real-World Insights

• Success stories of digital entrepreneurs
• Common mistakes and how to avoid them
• Emerging trends in digital business

Final Project: Digital Business Plan

• Learners will develop a detailed business plan for a digital venture.
• Submission includes a written business strategy (5-10 pages) or presentation.
• Evaluation is based on clarity, feasibility, and strategic alignment.

Certification:

Upon completion, participants will receive a Digital Business Basics Certificate from SIMI Swiss

• Aspiring Entrepreneurs – Those looking to start their first digital business.
• Startup Founders & Business Owners – Individuals aiming to transition their business online.
• Freelancers & Professionals – Those wanting to build a personal brand or monetize their skills online.
• Marketing & Business Students – Individuals looking to gain foundational knowledge in digital business operations.

Recommended Books

1. "The Lean Startup" – Eric Ries
   Teaches agile digital business development and continuous innovation.
   Available on Amazon

2. "Click Millionaires: Work Less, Live More with an Internet Business You Love" – Scott Fox
   Covers strategies for building profitable online businesses.
   Available on Amazon

3. "Crushing It!: How Great Entrepreneurs Build Their Business and Influence" – Gary Vaynerchuk
   Explores digital branding and business growth through social media.
   Available on Amazon

Recommended Videos

1. "How to Start a Digital Business in 2024"
   A step-by-step guide to launching a successful online business.
   Watch here

2. "Common Mistakes in Digital Entrepreneurship"
   Avoid common pitfalls and maximize business success.
   Watch here

3. "Digital Business Models Explained"
   Learn about different online business models and how to choose the best one.
   Watch here

Research Papers & Articles

1. "The Future of Digital Business: Trends & Challenges"
   Explores emerging trends and the evolving landscape of digital businesses.
   Read here

2. "E-Commerce & Digital Entrepreneurship: A Data-Driven Approach"
   Discusses digital commerce, AI-driven business strategies, and consumer behavior analytics.
   Read here

3. "Building Sustainable Digital Businesses: A Case Study Approach"
   Analyzes case studies of successful and failed digital ventures.
   Read here