Mastering Performance Marketing with AI

What Makes This Course Unique?

• AI-Powered Performance Marketing – Use AI to optimize digital advertising campaigns.
• Data-Driven Ad Strategies – Improve audience targeting with AI-powered segmentation.
• Campaign Automation – Automate ad creation, bidding, and performance tracking with AI.
• Multi-Channel Optimization – Learn AI-driven strategies for Google Ads, Facebook, Instagram, TikTok, and YouTube.
• Security & Fraud Prevention – Protect marketing investments with AI-enhanced fraud detection tools.

Lesson 1: Introduction to Performance Marketing

• Understanding the fundamentals of performance marketing
• The role of AI in optimizing marketing campaigns
• Overview of performance-based advertising models

Lesson 2: Overview of Performance Marketing Channels

• AI-powered channel selection for campaign success
• Comparing Google Ads, Facebook Ads, TikTok, and affiliate networks
• AI-driven multi-channel marketing strategies

Lesson 3: Introduction to Key Performance Indicators (KPIs)

• AI-enhanced tracking and analytics for performance marketing
• Understanding conversion rates, ROAS, CPA, and CTR
• AI-powered dashboards for real-time performance monitoring

Lesson 4: Understanding the Performance Marketing Ecosystem

• AI-driven consumer behavior analysis
• AI-powered competitor benchmarking and insights
• Predictive AI for ad spend optimization

Practice: Fitness Brand Optimization

• AI-powered case study on launching an ad campaign for a fitness brand
• AI-enhanced campaign strategy, audience segmentation, and budget allocation

Lesson 5: Introduction to Contextual Advertising

• AI-driven contextual ad placement strategies
• Understanding Google Display Network (GDN) and AI-powered ad targeting
• AI tools for automating keyword selection

Lesson 6: Mastering Keyword Optimization

• AI-powered keyword research and selection
• AI-driven match types and negative keywords strategies
• Predictive AI for long-tail keyword analysis

Lesson 7: Mastering Category-Based Strategy

• AI-powered audience segmentation for contextual advertising
• AI-enhanced ad placement in niche categories
• AI-driven conversion tracking for performance marketing

Lesson 8: Combinations and Optimization

• AI-powered A/B testing and optimization strategies
• AI-driven landing page personalization
• AI-enhanced campaign budget management

Practice: Eco-Green's Contextual Advertising Mastery

• AI-powered case study on optimizing contextual ads for an eco-friendly brand
• AI-driven Google Ads budget and targeting strategy

Lesson 9: Harnessing the Power of Targeted Advertising

• AI-driven social media ad campaign setup
• AI-powered tools for target audience profiling
• AI-enhanced social media automation and audience engagement

Lesson 10: Audience Segmentation

• AI-driven customer segmentation and persona development
• Using AI for lookalike audience creation and behavioral targeting
• AI-powered retargeting and personalization strategies

Lesson 11: Facebook and Instagram Channel Selection

• AI-enhanced ad placement for better visibility
• AI-powered content optimization for Facebook and Instagram ads
• AI-driven conversion tracking and ad performance analytics

Lesson 12: Instagram Bidding Strategies

• AI-driven bidding optimization for higher ROI
• AI-powered budget allocation across ad sets
• AI-enhanced real-time bid adjustments and ad ranking improvement

Practice: Optimizing "Book Haven" - An Online Bookstore

• AI-powered case study on optimizing Instagram and Facebook ad campaigns
• AI-driven performance tracking and ad creative analysis

Lesson 13: AI-Powered Email Marketing

• AI-driven email automation and campaign segmentation
• AI-powered A/B testing for email open rates and conversions
• AI-enhanced personalized email content recommendations

Lesson 14: AI-Optimized Affiliate Marketing

• AI-driven affiliate recruitment and management
• AI-powered commission structure optimization
• AI-enhanced fraud detection and performance tracking

Lesson 15: TikTok Advertising Strategies

• AI-powered TikTok algorithm insights for ad placement
• AI-enhanced engagement strategies for TikTok audiences
• AI-driven video content personalization for higher CTR

Lesson 16: YouTube Advertising Optimization

• AI-powered video ad targeting and viewer engagement analytics
• AI-enhanced YouTube SEO and performance tracking
• AI-driven video script generation and thumbnail optimization

Practice: Optimizing "Luminous Reads" - A Digital Library's Marketing Strategy

• AI-powered case study on optimizing email, affiliate, TikTok, and YouTube marketing strategies
• AI-driven audience targeting and ad performance analysis

Lesson 17: AI-Powered A/B Testing

• AI-driven multivariate testing for ad optimization
• AI-enhanced real-time performance tracking
• AI-powered data interpretation for better marketing decisions

Lesson 18: Dealing with Ad Fraud and Security

• AI-powered fraud detection for click fraud and bot activity
• AI-enhanced compliance monitoring for digital advertising
• AI-driven fraud prevention techniques for ad security

Lesson 19: Advanced Email Marketing Strategies

• AI-powered email segmentation and automated workflow creation
• AI-driven predictive analytics for email campaign success
• AI-enhanced email personalization for increased engagement

Lesson 20: Advanced Google Ads Bidding Strategies

• AI-powered smart bidding and budget optimization
• AI-driven real-time bid adjustment and CPA targeting
• AI-enhanced performance tracking for ROAS improvements

Practice: Elevating "Gourmet Delight" - A Specialty Food Store

• AI-powered case study on optimizing ad campaigns for a food business
• AI-driven ad performance analysis and retargeting strategy

• Develop an AI-Optimized Performance Marketing Strategy
• Optimize Digital Campaigns with AI Tools
• Create & Present an AI-Enhanced Marketing Plan
• Certification of Completion
  Upon successful completion, learners will receive a Certificate in AI-Powered Performance Marketing, validating their expertise in leveraging AI for digital advertising, campaign automation, and advanced bidding strategies.

• Performance Marketers & Media Buyers – Professionals looking to optimize ad performance using AI.
• Entrepreneurs & Business Owners – Those wanting to scale their businesses with AI-powered marketing strategies.
• Digital Marketers & Social Media Managers – Individuals seeking AI-driven ad automation and audience targeting.
• Advertising & PPC Specialists – Professionals looking to enhance their Google Ads, Facebook, and Instagram bidding strategies.
• Affiliate Marketers & Email Marketers – Those wanting to integrate AI for better engagement and higher conversions.

By the end of this course, learners will master AI-powered performance marketing, increasing ad efficiency, audience reach, and ROI for long-term business success.

Recommended Books

1. "AI-Powered Marketing: The Future of Performance Advertising" – Neil Patel

   • This book delves into AI-driven strategies for automating and optimizing ad campaigns, providing insights into the integration of AI in marketing.
   • Available on Amazon

2. "Digital Advertising and AI: How Machine Learning is Transforming Marketing" – Eric Enge

   • Explore the impact of AI on bidding strategies, audience targeting, and ad performance tracking, offering a comprehensive look at machine learning applications in advertising.
   • Available on Amazon

3. "Performance Marketing with AI: A Guide to Smarter Ad Campaigns" – Rachel Adams

   • This guide discusses AI-powered conversion tracking, ad fraud prevention, and multi-channel strategies, providing practical approaches to enhancing performance marketing.
   • Available on Amazon

Recommended Videos

1. "The Future of AI in Performance Marketing"

   • This video explores how AI is transforming performance marketing, discussing current trends and future possibilities.
   • Watch here

2. "Google Ads Bidding Strategies Explained"

   • A comprehensive guide to various Google Ads bidding strategies, helping you understand when and how to use each to optimize your campaigns.
   • Watch here

3. "Advanced Google Ads Strategies: AI, Ad Scripts, and More!"

   • Learn about advanced strategies to enhance your Google Ads performance, including the use of AI and ad scripts for better optimization.
   • Watch here

Research Papers & Articles

1. "Leveraging AI and Machine Learning in Performance Marketing"

   • This article discusses how AI algorithms can analyze customer behavior patterns, predict future actions, and optimize campaigns in real-time.
   • Read here

2. "AI-Powered Smart Bidding & Bid Optimizations"

   • Explore how AI-driven smart bidding strategies can help set the right bids at the right time to optimize ROI and increase conversions.
   • Read here

3. "AI in Advertising: Everything You Need to Know"

   • An overview of how AI is used in advertising today, from generating ad creative and copy to optimizing ad budgets and predicting campaign performance.
   • Read here