Mastery of Results-Driven Marketing with AI

What Makes This Course Unique?

• AI-Powered Performance Marketing – Optimize ad campaigns using AI and automation.
• Multi-Channel Advertising Mastery – Google Ads, Facebook, Instagram, TikTok, YouTube, and email marketing.
• Data-Driven Decision Making – Improve audience targeting and bidding strategies with AI analytics.
• Security & Fraud Prevention – Implement AI-enhanced fraud detection for secure marketing investments.
• Scalable Ad Strategies – Build profitable ad funnels and optimize spending with AI bidding automation.

Lesson 1: Introduction to Performance Marketing

• Understanding results-driven marketing models
• How AI enhances real-time campaign performance
• Overview of performance-based ad budgeting

Lesson 2: A Startup on a Mission

• Case study: How startups leverage AI-powered performance marketing
• AI-driven growth hacking strategies for scaling businesses

Lesson 3: Overview of Performance Marketing Channels

• AI-powered channel selection for maximizing ROI
• Comparing Google Ads, Facebook, Instagram, TikTok, and affiliate networks
• AI-driven cross-channel advertising strategies

Lesson 4: Introduction to Key Performance Indicators (KPIs)

• AI-powered analytics for tracking KPIs
• Understanding conversion rates, ROAS, CPA, CTR, and lifetime value (LTV)
• AI-enhanced dashboards for real-time performance monitoring

Lesson 5: Understanding the Performance Marketing Ecosystem

• AI-driven consumer behavior analysis
• AI-powered competitor benchmarking and market insights
• Predictive AI for ad spend optimization and performance forecasting

Practice Task

• AI-powered case study on optimizing performance marketing strategies
• AI-enhanced campaign testing and ad performance analysis

Lesson 6: Introduction to Contextual Advertising

• AI-driven contextual ad placement strategies
• Understanding Google Display Network (GDN) and AI-powered ad targeting
• AI tools for automating keyword selection and bid adjustments

Lesson 7: Mastering Keyword Optimization

• AI-powered keyword research and selection
• AI-driven match types and negative keyword strategies
• Predictive AI for long-tail keyword analysis and SERP positioning

Lesson 8: Mastering Category Selection

• AI-powered audience segmentation for contextual ads
• AI-enhanced ad placement in niche categories
• AI-driven conversion tracking for performance marketing

Lesson 9: Combinations and Optimizations

• AI-powered A/B testing and campaign optimization
• AI-driven landing page personalization for higher conversions
• AI-enhanced budget distribution across multiple campaigns

Practice Task

• AI-powered case study on optimizing contextual ads
• AI-driven ad testing and bid strategy refinement

Lesson 10: The Power of Targeted Advertising

• AI-driven social media ad campaign setup
• AI-powered tools for target audience profiling and lookalike audiences
• AI-enhanced social media automation for audience engagement

Lesson 11: Audience Segmentation

• AI-driven customer segmentation and persona development
• AI-powered retargeting and ad personalization strategies
• AI-enhanced ad creative testing for improved engagement

Lesson 12: Facebook and Instagram Channel Selection

• AI-powered ad placement optimization for maximum visibility
• AI-driven content personalization for Facebook and Instagram ads
• AI-enhanced conversion tracking and performance analytics

Lesson 13: Instagram Bidding Strategies

• AI-driven bidding optimization for higher ROI
• AI-powered budget allocation across ad sets
• AI-enhanced real-time bid adjustments and ad ranking improvement

Practice Task

• AI-powered case study on optimizing Instagram and Facebook ad campaigns
• AI-driven performance tracking and ad creative analysis

Lesson 14: Email Marketing

• AI-powered email automation and segmentation strategies
• AI-driven A/B testing for email open rates and conversions
• AI-enhanced personalized email marketing campaigns

Lesson 15: Affiliate Marketing

• AI-driven affiliate recruitment and performance tracking
• AI-powered commission structure optimization and fraud detection
• AI-enhanced affiliate content personalization

Lesson 16: TikTok Advertising

• AI-powered TikTok algorithm insights for ad placement
• AI-enhanced engagement strategies for TikTok audiences
• AI-driven video content personalization for higher CTR

Lesson 17: YouTube Advertising

• AI-powered video ad targeting and viewer engagement analytics
• AI-enhanced YouTube SEO and performance tracking
• AI-driven video script generation and thumbnail optimization

Practice Task

• AI-powered case study on optimizing email, affiliate, TikTok, and YouTube marketing strategies
• AI-driven audience targeting and ad performance analysis

Lesson 18: Multi-Channel Strategies and A/B Testing

• AI-powered multivariate testing for campaign optimization
• AI-enhanced real-time performance tracking across channels
• AI-powered data interpretation for better marketing decisions

Lesson 19: Dealing with Ad Fraud and Security

• AI-powered fraud detection for click fraud and bot activity
• AI-enhanced compliance monitoring for digital advertising
• AI-driven fraud prevention techniques for ad security

Lesson 20: Advanced Email Marketing Strategies

• AI-powered email segmentation and automated workflow creation
• AI-driven predictive analytics for email campaign success
• AI-enhanced email personalization for increased engagement

Lesson 21: Advanced Contextual Bidding

• AI-powered smart bidding and budget optimization
• AI-driven real-time bid adjustment and CPA targeting
• AI-enhanced performance tracking for ROAS improvements

Practice Task

• AI-powered case study on optimizing campaign bidding strategies
• AI-driven multi-channel campaign testing and performance refinement

• Develop an AI-Optimized Performance Marketing Strategy
• Optimize Digital Campaigns with AI Tools
• Create & Present an AI-Enhanced Marketing Plan
• Certification of Completion
  Upon successful completion, learners will receive a Certificate in AI-Powered Performance Marketing, validating their expertise in leveraging AI for digital advertising, campaign automation, and advanced bidding strategies.

• Performance Marketers & Media Buyers – Professionals looking to optimize ad performance using AI.
• Entrepreneurs & Business Owners – Those wanting to scale their businesses with AI-powered marketing strategies.
• Digital Marketers & Social Media Managers – Individuals seeking AI-driven ad automation and audience targeting.
• Advertising & PPC Specialists – Professionals looking to enhance their Google Ads, Facebook, and Instagram bidding strategies.
• Affiliate Marketers & Email Marketers – Those wanting to integrate AI for better engagement and higher conversions.

By the end of this course, learners will master AI-powered performance marketing, increasing ad efficiency, audience reach, and ROI for long-term business success.

Recommended Books

1. "High Performance Marketing: Bringing Method to the Madness of Marketing" – Naras Eechambadi

   • This book offers practical advice on achieving marketing success through structured methodologies.
   • Available on Amazon

2. "Epic Content Marketing" – Joe Pulizzi

   • Learn how to build a loyal customer base by creating valuable content that attracts and retains audiences.
   • Available on Goodreads

3. "The Art of Digital Marketing" – Ian Dodson

   • A comprehensive guide covering various aspects of digital marketing, including performance strategies.
   • Available on Goodreads

Recommended Videos

1. "Best Digital Marketing Books for 2024"

   • This video provides a curated list of essential reads to stay ahead in digital marketing.
   • Watch here

2. "The 10 Best Digital Marketing Books to Read"

   • A TikTok video highlighting top books for digital marketers.
   • Watch here

Research Papers & Articles

1. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance"

   • This working paper explores the impact of AI-generated advertisements on consumer behavior.
   • Read here

2. "Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression"

   • This research discusses methods to evaluate individual partner contributions in marketing channels.
   • Read here

3. "Neural Optimization with Adaptive Heuristics for Intelligent Marketing System"

   • This paper presents a framework for marketing optimization using neural networks and adaptive heuristics.
   • Read here